How Do I Optimize My Job Posting?

Want to get more qualified talent to notice your job listing? Then it's worth taking a closer look at your posting!

Here we'll show you step by step how to optimize your job on Instaffo - for greater reach, better visibility, and a higher conversion rate.

1️⃣ Analyze optimization opportunities

🔍 Spot weak metrics
Getting few views or seeing a low conversion rate? Click the "Why?" link next to the relevant metric. You'll find concrete tips for improvement there.

⚙️ Implement suggestions right away
You'll get personalized tips in the pop-up. Just click on "Adjust posting" and you'll land directly in the settings.

2️⃣ Reach more people: Expand job roles

🧩 Add related roles
Click on "Edit" next to your job posting.
Under "Job categories" you can add related roles - for example, Key Account Manager in addition to Customer Success Manager.

🔢 On the right, you'll see live how many more talents you can reach with this.

3️⃣ Higher conversion rate: Make salary visible

💸 Showing salary = more applications
Job postings with salary information get up to 3.5x more applications!
Enable the checkbox "Display salary range in job posting".

In the salary section, you'll also immediately see how competitive your offer is.

4️⃣ Make your job description attractive

✍️ Clear. Transparent. Convincing.

1. Use AI feedback
   Our AI analyzes your posting in real time and gives tips on language, structure, and content.

   

2. Highlight important information

   • Use bullet points for better readability
   • Highlight key terms with bold text
   • For tech positions: Show your tech stack

3. Use examples
   You'll find suitable texts on the right side when editing.
   Click on "Example" to adopt formulations or get inspired.

5️⃣ Structure requirements clearly

🧠 Must-haves vs. nice-to-haves
This distinction helps talent assess themselves and helps you with matching.
The clearer and more transparent your requirements, the better your posting will perform.

💡 You see in real time how your changes affect your target audience.

💡 Pro tip

Even without a big brand, you can reach matching talent directly using the Talent Feed. Perfect for getting the conversation started quickly, no waiting required. 👋